Website Privacy Policy

PRIVACY POLICY

Last modified: 12/23

Introduction

C & B Operations, LLC and our subsidiaries and corporate affiliates (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the websites www.cbequipment.com or www.deereqipment.com or any other website operated by the Company (our “Website“) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

  • On this Website.
  • In email, text, and other electronic messages between you and this Website.
  • Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.

It does not apply to information collected by:

  • Any third party, including through any application or content (including advertising) that may link to or be accessible from or through the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, must not to use our Website. By accessing or using this Website, you agree to all the terms and conditions of this Privacy Policy. This policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

This Website is designed to offer goods and services to residents of the United States and we do not knowingly collect information from any European Union data subject. If you are a European Union data subject, or a resident of any other country other than the United States, please do not submit your information to or use the Website.

Children Under the Age of 13; Minors

Our Website is not intended for children under 13 years of age, and we do not sell any products or services through the Website to minors. No one under age 13 is permitted to provide any information to or on the Website. We do not knowingly collect Personal Information from children under 13. If you are under 13, do not use or provide any information on this Website. If we are advised in writing that we have collected or received Personal Information from a child under 13 without verification of parental or guardian consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at [email protected].

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

  • By which you may be personally identified, such as name, postal address, email address, telephone number, or any other identifier by which you may be contacted online or offline (“Personal Information“);
  • That is about you but individually does not identify you; and/or
  • About your internet connection, the equipment you use to access our Website, and Website usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies.
  • From third parties, for example, our business partners.

Information You Provide to Us

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.
  • Records and copies of your correspondence (including email addresses) if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.
  • Your search queries on the Website.

Information We Collect Through Automatic Data Collection Technologies 

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically is only statistical data and does not include Personal Information, but we may maintain it or associate it with Personal Information we collect in other ways or receive from third-parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
  • Web Beacons. Pages of our Website may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.

We do not collect Personal Information automatically, but we may tie this information to Personal Information about you that we collect from other sources or you provide to us.

Do Not Track Signals

If a user has the Do Not Track option enabled, the Website will not track and analyze your behavior on the Website.  However, third-parties affiliated with the Website through advertising and other relationships may not respond to Do Not Track signals. We are not responsible for third-party affiliates’ response to Do Not Track signals. Users should check third-party privacy policies to determine how they respond to Do Not Track Signals. For more information about your rights to your data, see the “Accessing and Correcting Your Information” section below.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third-parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt-out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any Personal Information:

  • To present our Website and its contents to you.
  • To provide you with information, content, products, or services that you request from us or which we believe you may be interested in receiving.
  • To fulfill any other purpose for which you provide it.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our Website or any products or services we offer or provide though it.
  • In any other way we may describe when you provide the information.
  • For any other purpose to which you consent.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Information that we collect, or you provide, as described in this privacy policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business.
  • To fulfill the purpose for which you provide it.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your Personal Information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request and collaborate with law enforcement agencies.
  • To enforce or apply our Terms of Use, including for billing and collection purposes or intellectual property claims, and establish or exercise our rights to defend against legal claims.
  • To investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues.
  • To prevent harm to the rights, property or safety of us, our users, yourself or any third party.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of C & B Operations, LLC, or its subsidiaries or corporate affiliates, our customers, or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the Personal Information you provide to us. You have the following options regarding your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent (for more about cookies, see below). If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Third-Party Information. We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website. https://optout.networkadvertising.org/?c=1

Accessing and Correcting Your Information. You can review and change your Personal Information by logging into the Website and visiting your account profile page or contacting the Company at [email protected].

  • You may also:
    • Send us an email at [email protected] to request access to, correct, or delete any Personal Information that you have provided to us. We cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
    • Receive confirmation as to whether or not Personal Information concerning you is being processed, and access your stored Personal Information, together with supplementary information.
    • Receive a copy of Personal Information you directly volunteer to us in a structured, commonly used and machine-readable format.
    • Request rectification of your Personal Information that is in our control.
    • Request erasure of your Personal Information.
    • Object to the processing of Personal Information by us.
    • Request to restrict processing of your Personal Information by us.
    • Lodge a complaint with a supervisory authority.
    • Opt-out of the selling or sharing of your Personal Information, if applicable.
    • Limit the use and disclosure of sensitive personal information, if any, collected by us about to only those uses and disclosures required for the Company to provide the services.

However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements unless otherwise restricted by law.

Under the California Consumer Privacy Act of 2018, as amended (“CCPA”), among other rights, California consumers (“CA Consumer”) have the right to:

  • Know about the Personal Information we collect about them and how it is used and shared. The CA Consumer may request a report about the Personal Information that is collected, how it is collected, reasons for its collection, and with whom the information is shared or sold for the prior 12 months;
  • Correct inaccurate Personal Information that we have about the CA Consumer. The CA Consumer can correct their information, or may request us to correct it for them;
  • Request that we delete any personal data about the CA Consumer that we have collected, and to tell our service providers to do the same, (with some exceptions);
  • Opt-out of the selling or sharing the CA Consumer’s personal data;
  • Limit the use and disclosure of sensitive Personal Information collected by us about the CA Consumer to only those uses and disclosures required for us to provide the services; and
  • Non-discrimination for exercising their rights under the CCPA; we cannot deny the services, charge a CA Consumer a different price, or provide a different level of Services to a CA Consumer that exercises their rights under the CCPA. However, if CA Consumer refuses to provide certain information that is necessary for us to provide the services, we may not be able to provide the CA Consumer with the services in whole or in part.

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes.

If you wish to exercise any of the aforementioned rights, or receive more information, please contact our office at [email protected].

Data Security

We have implemented administrative, physical, and technical safeguards designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

By providing information to us or using our Website, you are consenting to our use of your data as outlined in this Privacy Policy.

Changes to Our Privacy Policy

If we make material changes to how we treat our users’ Personal Information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of this page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

[email protected]

or call:

(605) 607-5200